Will Penguin 3.0 Give You a Sign of Relief from Hampering Effects?
After being affected by Google Penguin, millions of webmasters have done meticulous link audits. These professionals have done work hard to remove each and every link that could be determined by major search engine Google as link scheme part. But they didn't get any payback of their hard work as Penguin is not incorporated into the ongoing and normal search engine refreshes. It needs the complete rerun as per Google's John Mueller. Presumptively, there is one return occur for those websites that have swapped their spam links with real links. These websites will get a reward with a lift in Search Engine Result Page(SERPs). But all the benefits will given to those who worked hard to fix the issue.
On the other hand, if you don't have done hardwork to clean your website, this new update may affect your site further. Penguin 2.0 has attained a great success in identifying Spammy links and this latest update will identify all the disavow and bad links that lost by its predecessor. It means that if your website has not attempted to recover, then it's ranking will be down further in SERPs. If you want to give protection to your website from this new update, then you have to follow some steps. Let's see what are they:
First of all, you should determine whether your site has affected by Penguin or not by using an enhanced tool. By using this tool, you can easily compare your website traffic with the Penguin rollout dates. If you see any traffic drop sync with a rollout, then it may be impacted by Penguin. But you should perform a full site audit from the renowned SEO Company to determine. If you found that your website has been hit by Penguin, then you should perform a link audit to ensure whether every backlink in your profile conforms as per Google Webmaster Guidelines or not. From escaping from the grip of penguin, you have to prevent from it. The worst part is that you have to wait for the next 10+ months for the next chance to recover.
However, if your website is not affected by penguin, then it is not a win-win situation for you. Now, the time has come to purge all the paid, spammy and EMAT links of your profile. Your website may be at high risk if you don't have avail outstanding link building services from a premier company and hire a company offering offshore link- building services to the clients. To avoid penalized your website, you should work on backlink profile and do focus on post-penalty marketing activities as compliance with Webmaster guidelines.